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Promoting and Marketing Scottish Chess
#9
getting sponsors is only a part of the job. it's keeping them that is the real problem. for some strange reason some view sponsors with suspicion/distaste/ambivalence, delete as appropriate. in some areas of scotland sponsors are discouraged by inactions of the very people who should know better.
In my local area dominos get £6000 of sponsorship annually, as well as a full page spread every week in the local paper. even if we got one tenth of that it would be £600 more than we already get. the diffference is that sponsors are nurtured, encouraged and their wares promoted, result all round!
Solution? that my friends lays in the hands of the people that control chess.
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