06-05-2015, 10:33 AM
Congratulations on reviving the very long languishing marketing D post and good luck!
Few thoughts:
1. 'suitable' document - fine. But actual 'marketable' ideas are even more important
2. Review what may have been 'dropped'. E.g.
a. The annual Law Society Junior Rapidplay, replete with a mass of languishing trophies and perhaps even an old budget surplus (CS to check). OK was a schools' event, but why not widen to include junior team entrants? The event itself is obviously 100% attractive as an idea and marketable (I am sure an accommodation could be achieved with Law Society / local solicitors / new partner / sponsor ... the (very) old Scotsman trophy event for schools ran on for years after the paper stopped sponsoring it);
b. Scotland Street School Museum offered CS a superb venue free for a 2015 chess celebratory event (again calls for a schools /junior event of some sort) after the success of last year's celebratory Commonwealth Chess Champs exhibition / two day open junior training event at the museum ... I'm unaware of any serious interest in CS in taking this up ... yet a primary schools challenge of some sort (even just between two Glasgow primaries), a junior jamboree, rapidplay, junior talk / simul, or other ideas must surely catch the imagination and make a wider publicity / feel-good for chess in the community splash.
c. other ideas?
2. Richardson / Spens redesign! See also other threads at moment.
a. OK why not have a Richardson Cup that really attracts. 4 teams only in an 8 player/team all-play-all format over a three day weekend (Sat, Sun, Mon or maybe Fri) at a 'friendly' hotel (maybe best in May and to start 2016-17).
b. 2015-16 Richardson KO event finalists to qualify + two finalists of 2016-17 redesigned Spens I.e. Spens to remain on KO basis from 2016-17 but expanded to attract clubs who can no longer play in the KO 2016-17 Richardson (then scrapped). Bottom two in 2016-17 Richardson (May event) relegated to next year's Spens, with top two qualified again for the 2017-18 Richardson (May) 4 team event.
c. More 'top' chess /spectacle likely at the Richardson 4 team (May) event. Spens made much more interesting and attractive ... don't underestimate how much that elite Richardson (May) event will attract! Marketable. Could be done even at minimum cost of discounted hotel rates (likely as such things usually are for such events). Clearly also more sponsorship potential.
3. Finally no need for CS to try to do 'everything'. Privately run events confront these issues with varying success on their own all the time (keep it up!). Any document produced should point that out and show how CS / private events co-exist in partnership and signal at the very least moral support!
Hope helpful!
Few thoughts:
1. 'suitable' document - fine. But actual 'marketable' ideas are even more important
2. Review what may have been 'dropped'. E.g.
a. The annual Law Society Junior Rapidplay, replete with a mass of languishing trophies and perhaps even an old budget surplus (CS to check). OK was a schools' event, but why not widen to include junior team entrants? The event itself is obviously 100% attractive as an idea and marketable (I am sure an accommodation could be achieved with Law Society / local solicitors / new partner / sponsor ... the (very) old Scotsman trophy event for schools ran on for years after the paper stopped sponsoring it);
b. Scotland Street School Museum offered CS a superb venue free for a 2015 chess celebratory event (again calls for a schools /junior event of some sort) after the success of last year's celebratory Commonwealth Chess Champs exhibition / two day open junior training event at the museum ... I'm unaware of any serious interest in CS in taking this up ... yet a primary schools challenge of some sort (even just between two Glasgow primaries), a junior jamboree, rapidplay, junior talk / simul, or other ideas must surely catch the imagination and make a wider publicity / feel-good for chess in the community splash.
c. other ideas?
2. Richardson / Spens redesign! See also other threads at moment.
a. OK why not have a Richardson Cup that really attracts. 4 teams only in an 8 player/team all-play-all format over a three day weekend (Sat, Sun, Mon or maybe Fri) at a 'friendly' hotel (maybe best in May and to start 2016-17).
b. 2015-16 Richardson KO event finalists to qualify + two finalists of 2016-17 redesigned Spens I.e. Spens to remain on KO basis from 2016-17 but expanded to attract clubs who can no longer play in the KO 2016-17 Richardson (then scrapped). Bottom two in 2016-17 Richardson (May event) relegated to next year's Spens, with top two qualified again for the 2017-18 Richardson (May) 4 team event.
c. More 'top' chess /spectacle likely at the Richardson 4 team (May) event. Spens made much more interesting and attractive ... don't underestimate how much that elite Richardson (May) event will attract! Marketable. Could be done even at minimum cost of discounted hotel rates (likely as such things usually are for such events). Clearly also more sponsorship potential.
3. Finally no need for CS to try to do 'everything'. Privately run events confront these issues with varying success on their own all the time (keep it up!). Any document produced should point that out and show how CS / private events co-exist in partnership and signal at the very least moral support!
Hope helpful!